Vernon E. Lennon, III is CEO and founder of Pricing Cloud.
“Mid-market “Pricing” needs were not being met sufficiently through existing consultants and software providers, and access to state of the art pricing solutions at a value price point was a virtual Unicorn. Why don't these Organizations deserve access to experts, without having to pay for firms bloated with excess overhead fat, junior support staff, and thin on transformative operational capabilities? We formed Pricing Cloud to fulfill thse needs head on."
– On founding Pricing Cloud
A seasoned pricing professional and business consultant, he has strategic and scientific pricing experience in laboratory consumables and equipment, MRO, capital equipment, building products, distribution, transportation, services, chemicals, diagnostics, cryogenics, plumbing, HVAC, advertising, software, fiberglass, home and interior design, private equity and more. His experience at understanding and extracting true market value has been further utilized as a guest speaker at many conferences and professional societies, along with guest lecturing at the Georgia Institute of Technology. Lennon holds an MBA in Finance from Southern New Hampshire University and a B.S. in Resource Economics from the University of New Hampshire.
Over the last two decades, he has been driving the discipline of Strategic & Scientific Pricing across multiple organizations. In his first 15 years he developed “greenfield” Decision Science and Pricing departments at a multitude of organizations, fulfilling his vision of transformation from within for sustainable use. More recently he has been using his background, experiences, and understanding of organizational behavior as CEO of Pricing Cloud, to help clients understand their relative “Pricing” competency and build 1-3-5 year plans toward pricing excellence. These plans providing internal pathways, coupled with external assistance from Price Strategy to Price Execution. In the past nearly 20 years Vernon has provided guidance on over $100 billion worth of products, resulting in roughly $3 billion in pricing and revenue benefit through his value-based pricing methodologies. His customized approach to all engagements has helped his customers to not only realize financial gain, but also to drive pricing to become a competitive advantage through the entire enterprise profit model.