Vernon E. Lennon III, CEO and Founder
A seasoned pricing professional and business consultant, he has strategic and scientific pricing experience in laboratory consumables and equipment, MRO, capital equipment, building products, distribution, transportation, services, chemicals, diagnostics, cryogenics, plumbing, HVAC, advertising, software, fiberglass, home and interior design, private equity and more. His experience at understanding and extracting true market value has been further utilized as a guest speaker at many conferences and professional societies, along with guest lecturing at the Georgia Institute of Technology. Lennon holds an MBA in Finance from Southern New Hampshire University and a B.S. in Resource Economics from the University of New Hampshire.
Matthew Kruchko, EVP Strategy and Marketing
Driving revenue and brand equity by building and leading teams to develop corporate, brand, pricing and marketing strategies then translating them into CXs along the buyer’s journey. Been immersed in the fast-paced Silicon Valley environment for the last 16 years that has inspired an agile and collaborative approach to sales, marketing, and operations.
A proven leader bringing over 20 years of experience and extensive knowledge accelerating growth to build brand equity for high-tech digital, SaaS, B2B, consumer, and global brands.
Jared Haedt, Chief Science Officer
He has diversified experience in analytics and strategy; specializing in econometrics and strategic business intelligence platforms. His experience provides significant and comprehensive utilization of complex application of theory in data-sparse environments and adaptive modeling.
Alain Meloche, Managing Partner, Canada
Alain has over twenty years of experience advising executives on strategic & pricing issues. He began his consulting career at Larson & Company, a Montreal-based strategic consulting boutique that was an offshoot of McKinsey & Co., later acquired by Mercer Consulting. He has developed strategies for high technology companies, manufacturing, transportation, pharmaceuticals, medical products, internet, telecommunications, logistics, non-profit organizations, retail, consumer goods, and financial services industries.